PRIVACY POLICY

‍www.exakubusinessclub.com
Effective as of March 1, 2025
When displaying content, information related to the User’s terminal navigation (computer, tablet, smartphone, etc.) may be stored in « Cookies » installed on their terminal, subject to the choices expressed by the User regarding cookies, which they may modify at any time.

1. What is a Cookie?
A cookie (or connection token) is a text file that may be stored, subject to the User’s choices, in a dedicated space on the hard drive of their terminal (computer, tablet, smartphone, etc.) when accessing an online service through their web browser. It is transmitted by a website server to the User’s browser. Each cookie is assigned an anonymous identifier. The cookie file allows its issuer to identify the terminal in which it is stored for the duration of the validity or storage period of the cookie in question. A cookie does not enable the identification of a physical person.
Provided the User has previously accepted them, performance and analytics cookies may be used when they visit www.exakubusinessclub.com.

2. Performance or Analytics Cookies
This Website uses Google Analytics, a web analytics service provided by Google Inc. (« Google »). Google Analytics uses cookies to help www.exakubusinessclub.com analyze how visitors use the Website.
The data generated by these cookies concerning the use of the Website (including the User’s IP address) will be transmitted to and stored by Google on servers in the United States. This information is used to evaluate Website use, compile reports on Website activity, and provide other services related to Website activity and Internet usage. Users can obtain more information about Google Analytics by visiting:
Google Analytics Privacy Policy
We use analytics cookies to:
Generate statistics on Website traffic and the usage of different Website elements (e.g., sections and content visited, visit duration, number of error messages encountered, demographic data about visitors such as age, searched products, etc.) to enhance service usability.
Measure the effectiveness of marketing campaigns and understand which pages are most engaging.
Test various functionalities.
Additionally, we use Hotjar to better understand our users’ needs and optimize www.exakubusinessclub.com. Hotjar is a technology service that helps us understand user experience (e.g., time spent on a page, clicked links, browsing patterns, etc.), allowing us to improve our services.
The data collected by Hotjar through cookies helps us to:
Identify high and low interaction areas to improve user experience.
Improve Website forms (e.g., detect long input fields, blank fields, etc.).
Track navigation steps to assess visitor drop-off rates at key Website stages.
Test various features.
Hotjar stores this information in a pseudonymous user profile. Neither Hotjar nor EXAKU BUSINESS CLUB LLC will ever use this information to identify individual users or associate it with other data. For more details, see Hotjar’s Privacy Policy. Users can opt out of Hotjar tracking by following this opt-out link.

3. Functional Cookies
Functional cookies enable basic navigation and core functionalities, such as secure areas, shopping carts, and billing pages.
These cookies do not collect information for marketing or targeting purposes.
They are only used to remember the User’s consent regarding personal data processing when using the comparison service. This storage is a legal requirement.

4. Cookie Management on www.exakubusinessclub.com
Upon the first visit to www.exakubusinessclub.com, a banner automatically appears, allowing the User to configure cookie preferences.
The User can accept cookies or choose to configure them and refuse performance and analytics cookies.
Additionally, the User can manage cookies on www.exakubusinessclub.com via their browser settings.
Users can configure their browser to:
Allow cookies to be stored in their terminal.
Reject cookies systematically or based on their origin.
Prompt the User to accept or reject cookies before they are stored.
Each browser offers different cookie management settings, described in the help menu of the browser, which explains how to modify cookie preferences.
Once preferences are saved, only the cookies authorized by the User’s settings will be used. Any cookies stored before settings were configured will remain on the User’s device until they are manually deleted through browser settings.
It should be noted that a cookie is used to store the User’s preferences in the browser, which means:
If the User deletes all cookies, they must update their preferences again.
If the User uses a different device, profile, or browser, they must update their preferences again.

5. Shared Usage of Cookies
If a terminal is shared among multiple users and has multiple browsing software installed, www.exakubusinessclub.comcannot guarantee that the services and advertisements intended for the User’s terminal correspond exclusively to their own usage of the terminal and not that of another user.
In such cases, managing shared terminal usage and browser settings regarding cookies is at the User’s discretion and responsibility.